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Beyond its literal use as a vegetable, this emoji is widely recognized in English-speaking countries as a phallic symbol. In Japan, it also carries a lucky meaning rooted in the classic New Year's dream proverb.
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When Instagram launched emoji hashtag search in 2015, the eggplant immediately became one of the most popular tags — only to be banned from search within days due to guideline-violating content. The American Dialect Society named it the 'Most Notable Emoji of 2015' the following year.
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In Japan, dreaming of an eggplant on New Year's Eve is considered lucky (from the proverb 'ichi-Fuji, ni-taka, san-nasu'). For Western users who only know the sexual slang meaning, receiving this message can cause quite a bit of confusion.
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United States
The sexual slang meaning took hold around 2011 and has since become one of the most recognizable phallic symbols in emoji culture — famously triggering an Instagram search ban in 2015.
Japan
Tied to the lucky New Year's dream proverb 'ichi-Fuji, ni-taka, san-nasu,' this emoji can be used positively to express good fortune. Awareness of its sexual slang meaning is lower than in Western countries, especially among older users.
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